Back to the overviewHow it works

One meeting in. A named person out, every morning.

There is no import, no model to train and no integration to build first. You describe your market once, out loud. From then on, whoever moves inside it comes back to you with the date, the source and the sentence to open on.

See what is moving in my market Talk to a founder

45 minto describe your market, once
6 daysfrom that meeting to the first delivery
0things to connect before it works

Step by step

Three steps, and one of them is yours.

You write the rule. We do the other two, every day, without being asked. Pick a step to see the screen it produces.

You write the rule

Which companies, which roles, which situations count — in plain words, in one meeting. You are live the week after, with nothing to prepare. Connect your CRM if you want it synced; nothing here waits for it.

The rule is a document, not a model. You can read it, argue with it and hand it to the rep who joins next month. It carries your personas, the situations that count for each of them, and the window each signal stays valid for. It is versioned, so every change has a date and a reason.

CRM optionalNo deal history neededSeveral personas per marketVersioned

Every signal comes back to a person

Detection runs continuously, and every signal is tied back to a person. Whoever moves in your market surfaces, whichever company they sit in — so the hour your reps spent assembling lists disappears.

We start from people, not from a list of accounts to watch. A company that was nowhere on anyone’s list last month shows up the day someone inside it moves. And a signal we cannot tie to a named, reachable person stays with us: it is not delivered, and it is not billed.

A window per signalContinuous detectionNothing to triggerNo account quota

You get them the day something moves

Every day while it is hot, or a weekly round-up. Each person arrives written up, in the channel your team already opens, so every call starts on a dated fact instead of a script.

Written up means: the signal and the link that proves it, the career history worth knowing, the company on the register, and an opener your rep can read out loud. Aora never sends anything on your behalf — the rep chooses the channel and presses send.

Daily or weeklyEmail, Slack and TeamsCSV exportOptional CRM sync

Targeting rule

Cyber compliance · mid-market

Written with you in one meeting · live six days later

Active · v9

The personas

CISO20 peopleVP Engineering106 peopleSecurity engineer19 people

They do not get called for the same reasons. Inside mid-market companies, 200 to 2,000 staff, in France.

The signals in the ruleacross your market

Security hiring90 d22 found

Compliance programme180 d29 found

Capital movement180 d11 found

Code scanner spotted730 dnever alone

Cyber appointment90 dobserving

IF company in the market AND role listed AND signal live inside its window THEN qualify, cite the proof, deliver

v9 · changed 2 days ago, after your feedback

Live six days after the meeting. No CRM connected, nothing imported.

People

People

Everyone the rule matched this week, assembled without anyone searching

Full view (72)13 Oct · daily 5072 people · 44 accounts · rule v9

Person	Company	Signals	Proof
Claire MercierCIO	Ardant GroupIndustry	Security hiringCode scanner spotted	9 Oct
Yanis BenaliCISO	Novatel HealthHealthcare	Compliance programme	7 Oct
Sophie LantierCIO	Meridia LogisticsLogistics	New in role, on LinkedInCapital movement	6 Oct
Luca MarchandCFO	Kerial IndustriesIndustry	Funding round	5 Oct
Tom OrtizHead of Security	Brennac SAServices	Out of a competitor	3 Oct

A signal we cannot tie to someone stays with us. 3 kept out of 4 this week.

72 people assembled this week. Nobody on your team ran a search.

Notification · 9 Oct, 08:12

Claire Mercier

CIO · Ardant Group · 1,000 to 1,999 staff

Ready to work

Why her, why now

Her group opened a CISO role on 9 October, and named NIS 2 in its annual report in June. She was promoted from inside in May, so the security budget is hers to shape for the first time.

Opener, ready to use

“Claire, your group has had a CISO role open since 9 October. I am calling with one question: who owns application security in the meantime?”

You choose the channel. Aora never sends on its own.

Email Call LinkedIn

The opener is already drafted. Your rep presses send, never Aora.

Your first two weeks

What actually happens, day by day.

Most tools ask for a quarter before they are useful. Here is the real calendar, from the meeting to the second version of your rule — fourteen days, and four of them are ours.

Day 0
The meeting
Forty-five minutes. You describe who you sell to, which roles you call, and what makes someone worth a call this week rather than next quarter. We write it down in front of you.
Your side: one meeting.
Day 1
The rule, written down
You get it as a document, not a configuration screen: your personas, the situations that count for each of them, and the window each signal stays valid for. You correct it before anything runs.
Your side: read it, and argue.
Day 6
The first delivery
People, in the channel you chose. Each one carries the signal that pulled them up, a source you can open, what is worth knowing about their career, and the opener. Nothing was connected to make this happen.
Your side: call them.
Day 10
Your first keep and drop
One line per person: kept, and what made them worth the call — or dropped, and what was wrong. It takes a rep a few seconds and it is the only thing we ask of you.
Your side: a few seconds a line.
Day 14
Version two of the rule
We come back with what we would change, the drop that made us think it, and the question we cannot answer on our own. Nothing is changed without your yes, and every version keeps its date.
Your side: one answer.

Between two deliveries

What runs while nobody is looking.

Four rules govern everything that reaches you. Three of them exist to keep things out of your list, which is the part that is hard to build and the part nobody sells.

Detection never stops

There is no search to launch and no list to refresh. Sources are read continuously — the register, public filings, job boards across 54 applicant systems, professional profiles, press. What changed overnight is in the morning delivery.

No search to runNo list to refresh

Every signal has a window

A signal is only true for a while. Past its window it stops qualifying anyone, so your reps never open on a fact that has gone cold. The windows are in your rule, and you can change them.

Security hiring90 days

Compliance programme180 days

Capital movement180 days

Tool spotted on the stack730 days

Nothing is delivered without a person

We start from people, not from a quota of accounts to watch. A company nobody had on a list shows up the day someone inside it moves — and a signal we cannot tie to a named, reachable person stays with us. It is not delivered, and it is not counted against your plan.

People firstNo account quotaUnattached signal, never sent

Controls that say no

Each line names the checks that examined it, and some of them exist only to refuse. A tool spotted on a stack is neither a recent deployment nor an established need: it is measured, and never delivered on its own.

“No active signal inside the window of the rule.”What we say on a thin week, instead of filling the gap

The loop

Your drops are the only thing that rewrites the rule.

A dropped person is not a loss, it is the input. We bring back what we think it means, the objection our own control raised against it, and the question we cannot settle alone. Without your answer, nothing moves.

Your rep drops a line

Two clicks, in the delivery itself. No form, no meeting.

We look for the pattern

One drop is noise. The same drop three times is a rule that is too wide, and we go and find which part of it.

We bring you the question

With what we think we understood, the drop that made us think it, and what our own control objects. Never with a change already made.

You answer, the rule gets a version

A date, a reason, and the previous version still readable. Your targeting stops leaving when a rep does.

This is also what the 30% drop ceiling is measured on: your own keep and drop, counted over the month, not our opinion of our own list.

Targeting · one question

What we think we understoodTrend observed, to be confirmed

On “Security hiring”, the rule currently keeps every opening that names security. Your drops suggest it should only keep newly created roles, not replacements.

The drop that made us ask

Tom OrtizHead of Security · Brennac SA

Dropped

“Backfill. The budget was signed last year, there is nothing to open on.”

What our own control objects

Three of the eleven meetings booked last month came from replacement roles. Narrowing the rule would have removed them too.

So we ask you

Should a replacement role still qualify?

Keep both, as todayOnly newly created rolesOnly for this personaI do not know yet

Without a generalisation, no rule is modified. Feedback stays feedback until you say otherwise.

And then

It lands where your team already works.

Slack, Teams, the inbox, a list your ops can load, or your CRM if you want it synced. The same five people, in whatever form your team actually opens.

See what a delivery looks like See the plans

Daily or weekly — whichever your reps actually work in.
Four channels — Slack, Teams, email and CSV, with CRM sync optional.
Aora never sends — your rep chooses the channel and presses send.
What you export stays yours — including the day you leave.

What do you actually need from us to write the rule?

Three answers, in plain words: which companies you sell to, which roles you call, and what has to have happened for a call to be worth making. No export, no list of accounts, no history of won deals.

If you have a list of accounts you already follow, we will use it — as a sanity check, never as the perimeter. Your market is bigger than your list, and that is the point.

Where does the data come from, and can we check it?

Public sources, named on every line: the company register and official bulletins, public filings and annual reports, job postings across 54 applicant tracking systems, professional profiles, and the trade press.

Every signal carries a link you can open, with the date it was published. That is what we mean by proof: not a confidence score, a document you read in three seconds and judge yourself.

What happens on a week where nothing moves?

We say so. A thin week comes back as a thin week, with the sentence “no active signal inside the window of the rule” rather than three names pulled up to make the delivery look full.

It is the same discipline that holds the drop ceiling: a weak line costs us more than an empty day does. If a market is thin every week, that is a targeting conversation, and we would rather have it than keep billing you.

How long before the rule is actually good?

It is usable on day six and it stops moving much around week six, which is roughly two or three versions in. What changes in between is almost always the same thing: a situation you thought counted turns out not to, or a role you had not named turns out to be the one who answers.

The ceiling we hold ourselves to applies from the first month, not once the rule has settled. 30% dropped at most, measured on your own keep and drop.

Free, no card, no time limit

Know about it the day it happens.

Describe your market and the signal you care about. We tell you how many companies moved on it this week, and send you two real companies with the full brief, so you can judge the quality on your own ground.

Answer within two working days
No follow-up without your consent
Nothing to install

Talk to a founder Thirty minutes. We look at your market live.

See what is moving in my market

Five fields. No card, no password.

What kind of company do you sell to?Industry, size and geography. Describe the kind of company, even in a few words.

Which role do you call?One or several, separated by commas. Name at least one role.

Which signal do you want to see?The two companies we send back will match this signal. Pick a signal, or choose the last option.

Your work emailWhere the counts and the two briefs land. Enter a valid email address.

Phone number optionalOnly if you would rather we walk you through it. Enter a valid phone number, or leave it empty.

Your details are used only to prepare your count. No follow-up without your consent. Privacy policy (to be published).

We could not send that just now. Try again, or write to contact@foundeers.com.

Noted.

We will count what moved on your market this week and send it within two working days to , together with two real companies matched on the signal you picked. If the volume is thin, we will say so.